Over the past few months, I've found numerous books and articles from the 1960s-1970s about outreach to what were then called "disadvantaged" populations. While historians have found that libraries have been trying to engage with socially and economically marginalized people long before that time, the Civil Rights Movement, new federal grant opportunities, and a rising generation of activists refreshed these efforts during the era I'm researching now. It's an aspect of librarianship that keenly interests me, because I believe everyone should be able to benefit from the opportunities that publicly-funded institutions offer.
This week, I found a fascinating example of such an outreach program within the historical records of Montgomery County - Norristown Public Library (MCNPL). For some, it may be hard to imagine Montgomery County as having "disadvantaged" residents -- certainly, the "Main Line" communities that run along Route 30 are some of the most affluent in Pennsylvania. However, Norristown, which lies a bit northward, currently has a poverty rate of 18.6%. I don't know enough about the area's history to say how and when this economic distress arose, but it is clearly present in the library's records from the 1960s onward. For example, it can be seen in a bibliographic pamphlet called "The Outer City" which the library developed ca. 1963 to help community leaders combat crime, drugs, insufficient tax revenue, and other challenges Norristown was facing. Strain is also apparent in incidents of burglary and theft that seemed to be happening constantly within the Norristown library's building and to parked vehicles nearby. Besides generating booklists and beefing up security forces, was there anything the library could do?
MCNPL had an interesting response. Its director, Pearl Frankenfield, was a public relations maven who had earned multiple recognitions through the American Library Association's John Cotton Dana Award program. Thus, unsurprisingly, her staff took a person-to-person approach. Previously, the library had invited city children to attend events held on Wednesday afternoons within its auditorium, but welcoming people to come inside the library was no longer good enough. Over the course of 6 weeks during the summer of 1970, Assistant Children's Librarian Dorothy Hawthorne (later Suchocki) donned a wide-brimmed hat, tucked picture books, games, and a stool under her arms, and provided pop-up storytelling sessions on city sidewalks. MCNPL wanted to reach kids who were "too shy" to find their own way.
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| Dorothy Hawthorne providing an outdoor story hour to Norristown children. Norristown Times Herald, August 5, 1970; Clipping from MCNPL Scrapbook, 1970, volume 2. |
Frankenfield apparently kept her eyes open to other Pennsylvania libraries that were reaching hard-to-reach constituents in fresh ways. Details in MCNPL's records are scant, but in a March 29, 1971 article in the Penn Hills Reporter, she stated that she was inspired by the work of a library in Upper Dublin that was doing similar work. That year, MCNPL won a 2-year $80,000 federal Library Services and Construction Act (LSCA) grant that enabled it to build upon Hawthorne's beginning and whatever ideas Frankenfield had gleaned from Upper Dublin. She hired Alan H. Reider, a former clergyman, to coordinate a multifaceted effort to place books in community gathering spots, engage with residents that the library hadn't connected with previously, and establish meaningful collaborations with county agencies and nonprofits that were serving them. Reider acquired a Dodge Maxi Van (camper van) and had it customized with a portable book collection, generator, film projector, and other equipment so that he could visit various areas in the county and not have to worry about power supplies and other logistics. Grant funds also paid for workroom furniture and thousands of paperback books, chosen upon the recommendation of Philadelphia and Baltimore librarians, especially to appeal to Black and reluctant readers. MCNPL received an additional LSCA grant in 1972, which enabled it to run the program at least through September 1973.
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| Alan Reider assisting outreach customer Fannie Johnson Philadelphia Inquirer, August 5, 1973; Image from Newspapers.com, https://www.newspapers.com/image/180335861/ . |
- "Feature Story Lady," Times Herald, July 28, 1970
- "Montgomery Library Receives $80,000 Grant," The Reporter, March 29, 1971
- "For Children Only," Times Herald, July 22, 1971
- "Head Start Project Listed at Public Library, Times Herald, July 27, 1971
- "County Library Center Opens in Penn Village, Pottstown Mercury, July 16, 1971
- "Library Here Showing Films at Penn Village, Times Herald, August 4, 1971
- "Once Upon a Summertime ... There Was The Story Lady," Times Herald, August 5, 1971
- "Consho. Library Opens at The Well," Times Herald, November 30, 1971
- "Outreach Program Continues," The Reporter, April 10, 1972
- "County Prison Opens Library," The Reporter, February 8, 1973
- "Montco Library Puts Books Where People Congregate," Inquirer, August 5, 1973


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