Although Meadville Public Library in Crawford County is a relatively small institution, it was quite innovative during the decades I am studying. I have already written about its Tel-Med service, and sometime soon I'd like to delve into its early (1982) offering of computers for public use. Thus, when I was using its scrapbooks this weekend, I wasn't at all surprised to discover that MPL was an avid participant in the very first National Library Week, held in March 1958.
Today, National Library Week is spearheaded by the American Library Association, but, as Jean Preer has explained, NLW was actually initiated by the publishing industry. During the 1950s, publishers were concerned about the negative influence of radio and television on reading, the declining international competitiveness of the American school system, and citizens' questionable ability to navigate complex scientific and social issues of the postwar world. To promote reading and to meet these challenges, the American Book Publishers Council (ABPC) pursued various strategies. In 1950, it created the National Book Awards, and in 1954, it organized a citizen's committee called the National Book Committee (NBC) to devise a broader publicity campaign. Libraries were identified as key collaborators, not only because they were major purchasers of reading materials, but even more so because they had established a presence and a trustworthy reputation in thousands of communities across the nation. Thus the NBC had an ex-officio seat for current president of the American Library Association, and ALA's network of state chapters was utilized to reach down to local levels. NLW became one of the NBC's signature efforts.
Headquartered in New York, the NBC developed publicity kits (bookmarks, posters, etc.) for participating libraries. It also generated buzz through collaborations with Better Homes and Gardens, McCalls, and other magazines, as well as network radio and TV broadcasters. For its part, ALA developed an association-level National Library Week Committee and encouraged counterparts in every state. Although there were usually honorary state chairpersons from the corporate, government, or educational sectors, librarians did the hands-on work of distributing materials from the NBC to local libraries, and fielding libraries' questions. And while local NLW committees also had lay persons serving as chairs, librarians did much of the heavy-lifting in terms of determining the goals of the week, and whether those would be pursued through special events, exhibits, contests, press coverage, or other means.
The first National Book Week took place on March 16-22, 1958, and the theme, "Wake Up and Read!," conveyed the urgency of the moment. As the 1959 NLW Handbook explained, the purpose was to:
[R]emind the American people that reading can help them to explore and to satisfy their need for a greater sense of purpose and meaning in their lives; to urge them to use more fully the libraries of all kinds in which the treasures of the printed word await throughout the land. But there is a wider aim: to set apart a time when people can rededicate themselves to the ideas and ideals of a free society.
Today, many of us think of NLW as a "public library" thing, but, as originally conceived, college and school libraries were significant participants, too. The Handbook quoted above included sample materials for each library type, and Richard B. Harwell, then serving as Executive Director of ALA's Association of College and Research Libraries, published at least one article in ACRL's journal, College & Research Libraries, explaining the benefits for colleagues in higher education. In all, more than 5,000 communities throughout the United States observed NLW in some way, and in March 1958 NLW generated more than 11,000 newspaper stories about all types of institutions.
Pennsylvania's first NLW President was Albert M. Greenfield, a real estate developer, banker, and philanthropist with significant civic connections. The librarian Executive Director was Marie A. Davis of the Free Library of Philadelphia. FLP's focus for NLW was "Operation Join Up," an effort to encourage adult borrower registration by sending applications home with city schoolchildren. Library open houses were planned throughout Philadelphia as well. Davis encouraged her colleagues to take similar approaches, though they were certainly free to pursue NLW as opportunities afforded. Judging from news copy published in the Meadville Tribune and in other papers, it seems that Pennsylvania grasped upon NLW as an opportunity to discuss low state/local funding. "34th in per-capita expenditures for library service" was an oft-quoted statistic.
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| Marie A. Davis, Executive Director of Pennsylvania's First National Library Week. Image courtesy of PaLA Archives, State Library of Pennsylvania. |
In Meadville, the 1958 NLW Organizing Committee was chaired by John Strickler, who was the Sales Director at Penelec and had deep experience with communications. MPL librarian Joseph S. Hopkins followed up on the group's ideas. Their multi-pronged approach involved tapping local Jaycees to put up displays at First National Bank and other establishments around town. MPL also distributed hundreds of children's and adult recommended reading lists, both at the library's service desks and at other convenient spots. Halver Getchell, a reporter for the Meadville Tribune, authored an article about MPL's history. He published other stories about the libraries at Allegheny College, Meadville High School, and in other communities in Crawford County. Philip M. Benjamin, a librarian at Allegheny College, contributed a piece about Meadville authors. Hopkins spoke at PTA and Rotary meetings, while Yolanda Barco, an MPL board member who was an attorney and television executive, provided a talk to the Lions. In addition, the library had a fine-free week, allowing customers to return overdue items without paying the usual penalties. This said, Meadville wasn't the only Pennsylvania community that observed the first NLW -- I found information about Easton's and Scranton's celebrations when I did site research in those cities, and a quick search of Newspapers.com churns up nearly 700 articles about observances in Brookville, Lancaster, Sunbury, Warren, and many other locations.
"Wake Up and Read!" remained NLW's theme for several years, and in Pennsylvania, connections to civic duty and library funding became even more explicit. In 1960, General Matthew B. Ridgway, former Chief of Staff of the U.S. Army, became Chairman, and Marjorie Flood of the Carnegie Library of Pittsburgh replaced Marie A. Davis as Executive Director. In addition to promoting the national theme, the Pennsylvania campaign pushed for passage of H.B. 132, a bill to create a state aid program for libraries. Governor David L. Lawrence hosted a Conference for Library Trustees to foster discussion about library needs statewide, and much of the Pennsylvania news coverage that I have found pertaining to NLW in 1960 and 1961 includes political advocacy. While I still need to do more research on the topic, I believe that such activities under the umbrella of NLW helped substantially in securing passage of Act 188.
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| National Library Week poster, 1961. Image courtesy of the Library of Congress, LCCN 2015646261. |
At the national level, the ABPC merged with the American Educational Publishers Institute in 1970, forming the American Association of Publishers. Cost-cutting associated with this consolidation led to the end of the NBC and the publishers' sponsorship of NLW. As Greg Landgraf has described, ALA took full responsibility for NLW at that point and brought it "in house." Over time, the national program has come to encompass more political action, especially through Right to Read Day and Take Action for Libraries Day which are scheduled during NLW. Here in Pennsylvania, some campaigns have been more focused on lobbying than others, but for a number of years PaLA encouraged local programming by holding contests that recognized individual libraries' publicity efforts. In 2007, when I began to organize the association's archives, it contained voluminous scrapbooks that institutions had submitted to document their NLW activities. To save space, and to give local history back to the communities, I repatriated those scrapbooks to the institutions that had created them. I don't regret that decision, but I kind of wish I had access to those primary sources now. Pennsylvania libraries were enthusiastic and creative participants in National Library Week!
For more about National Library Week:
- Benjamin, Philip M., "Writing Begins at Home--Library Shelves Boast Meadville, Allegheny Authors," [unattributed newsclipping], March 20, 1958. Copy available in Meadville Public Library 1958-1962 scrapbook.
- "Close National Library Week," The Daily Item [Sunbury, PA], March 22, 1958, 4. Newspapers.com, https://www.newspapers.com/image/512567399.
- Davis, Marie A., "National Library Week in Pennsylvania," Pennsylvania Library Association Bulletin, Winter 1958, 8-9.
- Davis, Marie A., "National Library Week in Pennsylvania," Pennsylvania Library Association Bulletin, Summer 1959, 5-6.
- Getchell, Halver, "Crawford County Library Facilities Include School, Community, Specialized Collections," The Tribune [Meadville, PA], March 21, 1958. Copy available in Meadville Public Library 1958-1962 scrapbook.
- Getchell, Halver, "Library Week Emphasizes Services Offered Public" [undated article], The Tribune [Meadville, PA], March 1958. Copy available in Meadville Public Library 1958-1962 scrapbook.
- Getchell, Halver, "Meadville Had First Public Library West of Pittsburgh," The Tribune [Meadville, PA], March 19, 1958. Copy available in Meadville Public Library 1958-1962 scrapbook.
- Getchell, Halver, "Observance of National Library Week Honors Institution Native to State," The Tribune [Meadville, PA], March 17, 1958. Copy available in Meadville Public Library 1958-1962 scrapbook.
- "JC's Outline Program for Local Observance of Nat'l Library Week March 16-22," The Times-Mirror [Warren, PA], March 7, 1958, 2. Newspapers.com, https://www.newspapers.com/image/56692739.
- Landgraf, Greg, "'Wake Up and Read!' to 'Libraries Lead': The 60-Year History of National Libraries Week," American Libraries, March/April 2018, 34-37. American Libraries, https://americanlibrariesmagazine.org/2018/03/01/national-library-week-60th-anniversary-libraries-lead/.
- "Library Talk Given Exchange Club," [unattributed newsclipping], March 25 1958. Copy available in Meadville Public Library 1958-1962 scrapbook.
- "Library Week Observed Here with Events," The American [Brookville, PA], March 17, 1958, 1. Newspapers.com, https://www.newspapers.com/image/346538368/.
- "Library Week to be Marked Here," The Sunday News [Lancaster, PA], March 16, 1958, 23. Newspapers.com, https://www.newspapers.com/image/561246255.
- "Lions Hear Speaker on Library Week," [unattributed, undated newsclipping], March 1958. Copy available in Meadville Public Library 1958-1962 scrapbook.
- National Library Week Organization Handbook (New York: National Library Week, 1959). HathiTrust, https://hdl.handle.net/2027/rul.39030045641208.
- "Observance of Library Week Set Up," [unattributed newsclipping], March 7, 1958. Copy available in Meadville Public Library 1958-1962 scrapbook.
- "Overdue Fees Suspended at Library," [unattributed, undated newsclipping], March 1958. Copy available in Meadville Public Library 1958-1962 scrapbook.
- Peer, Jean, "'Wake Up and Read!': Book Promotion and National Library Week, 1958," Libraries & the Cultural Record, vol. 45, no. 1 (2010), 92-106. Project Muse, https://muse-jhu-edu.ezaccess.libraries.psu.edu/pub/15/article/370113.
- Roebling, John S., "National Library Week," American Library and Book Trade Annual 1960 (New York, NY: R. R. Bowker, 1960), 172-175.
- "Talk on Books is Given at Rotary Meeting," [unattributed newsclipping], March 17, 1958. Copy available in Meadville Public Library 1958-1962 scrapbook.
- "Wake Up and Read," The Tribune [Meadville, PA], March 17, 1958. Copy available in Meadville Public Library 1958-1962 scrapbook.









